And meanwhile, on the Beeb…
Lying in bed last night having a listen to the World Service on the BBC (as you do when you’re an exciting accountant), I happened across a very interesting program on pricing. Being a rampant...
View ArticleEpisode #3 Preview – All Prices are Contextual
The Second Law of Marketing: All Prices are Contextual July 18, 2014 On our July 11th show we discussed The First Law of Marketing: The Value of Value. The Second Law of Marketing – that all prices are...
View ArticleEpisode #18 – Interview with Pricing Expert and Mentor: Dr. Reed K. Holden
On Friday the October 31, 2014 Show We are honored to have the opportunity to interview Dr. Reed K. Holden, Founder of Holden Advisors, and a world-renowned expert in pricing. Reed had a major impact...
View ArticleRegrets? They’ll have a few
OK, so we’ve all got them. You know, those things that we look back on and think “what the hell – why did I do that?” or, (even worse) “why didn’t I do that?” I’ve had plenty – more of the former type...
View ArticleDoes this Really Work?
Ohhhh, the frustration! I recently posted about a seminar I attended last week. The feedback I have received from that post has been significant. The responses have ranged from “Oh my Lord – that’s...
View ArticleCould not say it better myself!
Only just received the 2015 copy of the “Good, Bad Ugly” report on the Australian Accounting profession prepared by Business Fitness. Makes for interesting reading. There are a couple of points that...
View ArticleBeware the Progressive Promise
With more firms moving to the Verasage pricing model (good on them – great move), we occasionally come across examples where firms haven’t really arranged their systems and processes to support the...
View ArticleWill Uber Kill Time-Based Billing?
Why would Uber’s business model impact the standard billing method of established professional firms? An interesting observation was made on a radio program I was listening to last night. Apparently a...
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